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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

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DETAILS

  • Marketing Management (Arab World Editions) with MyMarketingLab Access Card, m. 1 Beilage, m. 1 Online-Zugang
  • Kotler, Philip, Keller, Kevin Lane, Hassan, Salah S.
  • Bundle
  • Sprache: Englisch
  • 275 mm
  • ISBN-13: 978-1-4479-2521-7
  • Titelnr.: 79957622
  • Gewicht: 1490 g
  • Pearson ELT (2012)
  • Herstelleradresse

    Pearson ELT

    St.-Martin-Str. 82

    81541 - DE München

    E-Mail: buchhandel@pearson.de

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