
- Kotler, Philip
- Keller, Kevin Lane
- Hassan, Salah S.
Marketing Management (Arab World Editions) with MyMarketingLab Access Card, m. 1 Beilage, m. 1 Online-Zugang
- Bundle,
- Pearson ELT
- (2012)
72,75 €
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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
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DETAILS
- Marketing Management (Arab World Editions) with MyMarketingLab Access Card, m. 1 Beilage, m. 1 Online-Zugang
- Kotler, Philip, Keller, Kevin Lane, Hassan, Salah S.
- Bundle
- Sprache: Englisch
- 275 mm
- ISBN-13: 978-1-4479-2521-7
- Titelnr.: 79957622
- Gewicht: 1490 g
- Pearson ELT (2012)
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Pearson ELT
St.-Martin-Str. 82
81541 - DE München
E-Mail: buchhandel@pearson.de
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