Media Management

"Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice."
Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG

"The media business is subject to substantial change while differences between distinctive media areas are fading away. This ...