Understanding media

When Marshall McLuhan first coined the phrases "e,global village"e, and "e,the medium is the message"e, in 1964, no-one could have predicted today`s information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan`s insights into our engagement with a variety of media led to a complete rethinking o ...