
For undergraduate and graduate courses in marketing management. The gold standard for todays marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and o ...
DETAILS
Marketing Management, An Asian Perspective
Unterstützte Lesegerätegruppen: PC/MAC/eReader/Tablet
Kotler, Philip
E-Book, 960 S.
Sprache: Englisch
ISBN-13: 978-1-292-08965-2
Titelnr.: 87072456
Gewicht: 0 g
Pearson Education Limited (2017)