Understanding Media

When first published, Marshall McLuhans Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhans best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordons own words, McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls the creative proc ...